Product Manager

PeopleStrong HR Services Pvt. Ltd.
  • Mumbai
  • 10-13 lakh
  • 5-10 years
  • Views
  • 16 Oct 2018

  • Marketing

  • Automobile/ Auto Components
Job Description

Opening in one of the leading Automobile company of India for the role of  Product Manager. 

Position Summary

  • Research customers to identify possible segments and emerging market segments as specified from time to time.
  • To choose and identify distinct segments of the market to target, and not to target.
  • To develop pre-owned products and service offerings (including financing & buy back) that are needed by each segment.
  • To define, measure, propose targets for each customer segment.
  • To develop a marketing plan (products, pricing, promotion & network) for each customer segment.
  • To develop the advertising creatives needed for communication both internal and external.
  • To enable regional roll outs of all creatives in local languages.
  • To define a brand identity for the product. 
  • To check the salience of product with the customers.
  • To continuously track TOM, footfalls and effectiveness of advertising and activations.
  • To propose a monthly trade marketing program to push sales.
  • To do all marketing activities that are needed for brand management and for building sales and delivering a target market share, in each geography profitably.

Education Qualification - Full time BE + MBA mandatory

Experience Required - 5 - 12 yearsCandidates from Automobile industry will be preferred.

Job Posted By

Mukesh Choudhary
Senior Recruitment Associate