Opening in one of the leading Automobile company of India for the role of Product Manager.
- Research customers to identify possible segments and emerging market segments as specified from time to time.
- To choose and identify distinct segments of the market to target, and not to target.
- To develop pre-owned products and service offerings (including financing & buy back) that are needed by each segment.
- To define, measure, propose targets for each customer segment.
- To develop a marketing plan (products, pricing, promotion & network) for each customer segment.
- To develop the advertising creatives needed for communication both internal and external.
- To enable regional roll outs of all creatives in local languages.
- To define a brand identity for the product.
- To check the salience of product with the customers.
- To continuously track TOM, footfalls and effectiveness of advertising and activations.
- To propose a monthly trade marketing program to push sales.
- To do all marketing activities that are needed for brand management and for building sales and delivering a target market share, in each geography profitably.
Education Qualification - Full time BE + MBA mandatory
Experience Required - 5 - 12 yearsCandidates from Automobile industry will be preferred.