Manage the entire product line life cycle from strategic planning to tactical activities
Solely responsible for Product Pricing & its Profitability. Enhance productivity of Fixed & Variable marketing expenses
Planning & Achievement of Annual & Lifecycle Volumes.
Specifying market requirements for current and future products by working closely with product management teams
Work closely with the sales team for effective activation of marketing plans and promotions.
Work Closely with Marketing communication Team for development of Creative & Media Strategy
Interact closely with the various Function Heads (Sales, Supply Chain, PR,Finance,Dealer Devlopment etc) to understand the dynamics and meet the business requirements
Generate a demand for the brand through innovative and creative approaches e.g idea generation for innovative field marketing;
Analyse the competition and assess their activities.