Develop product positioning and messaging that differentiates your products in the market. ( Agriculture implements / equipment's)
Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan.
Perform validation and segmentation strategy to inform roadmap prioritization and go-to-market planning
Drive product naming, messaging and positioning through qualitative and quantitative research
Drive marketing strategy to achieve geography based business goals (e.g. set goals, define positioning, etc)