Product/Brand Manager

India Pharma People
  • Mumbai
  • 10-15 lakh
  • 3-8 years
  • Views
  • 02 Mar 2017

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

1. Designing growth oriented, competitive strategies for the assigned brands
2. Designing, initiating, following up and concluding campaigns to boost sales
3. Handling product related queries
4. Developing marketing / launch plan for the assigned new product launches
Key Activities:

1. Developing strategies for the assigned brands and ensuring timely delivery of inputs according to the strategies & requirements
2. Analyzing sales data / market data for the respective brands 3. Liaise with the advertising agencies/ printers / gift suppliers regarding the timely delivery of promotional inputs
4. Responsible for providing the sales team with the necessary technical expertise in the form of printed and electronic promotional material, product training, and relevant scientific references 5. Close liaison with the field force to assess the implementation and effectiveness of current promotional materials and campaigns
6. Acting as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory departments to address any issue that may arise.
7. Preparing annual marketing plan for the assigned brands
8. Preparing launch kit and ensuring timely delivery as per the plan for new product launch, if any
9. Working as country guardian for the assigned countries and co-ordinate
10. Developing Management Trainees / new Product Executives (if holding GPM post)

Competencies/Skill sets for this job

New Product Launches Gpm Competitive Strategies

Job Posted By

About Organisation

India Pharma People