Product/Brand Manager

India Pharma People
  • Ahmedabad
  • 10-15 lakh
  • 5-10 years
  • Views
  • 21 Dec 2016

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

To monitor & develop the marketing plans & strategy for the assign division

To ensure the Brand positioning, relevant communication, activities and campaigns for the each brand of assign division

To ensure the timely development & dispatch of promotional mix (visual aid, brand reminder, gifts, C.M.E, advertisement, sampling) for each brand & portfolio

To ensure Operational Profit/Marketing expenses should be in adherence to budget.

New product identification & launch to fulfill the gap & requirement of portfolio

To perform Sales forecasting, inventory planning and time to time sales analysis

Co-ordination & smooth functioning with various department such as Technical, Production, Medical, Logistic & finance

To give support & training for the successful execution & implementation of marketing strategy by conducting time to time cycle meeting

To carry out the market research activities during field work to understand
customer requirement, pro. Input feedback & efficacy, Doctor
perception & market trend

To monitor, assist, develop Brand Manager/Therapy Manager
for their respective product portfolio & work function

Field co-ordination with AM/RM for the accomplishment of brand
objective & strategy implementation

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India Pharma People