Act as the go-to expert within digital marketing (web, search, display, email, content and social marketing activities) Analyse current digital marketing outputs and implement any new reporting platforms should they be needed (Google Analytic, etc) Work with Campaign Manager to produce ad copy for search and display campaigns Produce brand and product collateral for internal and external use (such as flyers, brochures, how-tos, and presentations) Measure and optimise content based on content marketing roadmap, wider industry trends, sales/campaign focus and analytics Analyse the market, competitors and audience- providing actionable insights Report on all engagement, establish key metrics and have experience reporting upwards on campaign success and ROI Identify search trends & prepare actionable keyword lists. Understand consumer insights and prepare accurate targeting parameters. A/B Testing & Funnel optimization. Identify usage patterns and customer behavior insights to improve pre & post click conversions. Use automation to effectively scale our acquisition efforts.