The primary responsibility is to reach out to all customers, create awareness on Coromandel products, encourage them to purchase and thereby create demand for the products in their respective geographies.
Work with the dealers to identify the potential customers and to liquidate the stocks.
Product and Brand Promotion
Preparing geography-wise promotional activity planning and getting it approved by the ZM/RBH, meeting the farmers in the villages to conduct farmer education meetings, conducting field demos, initiating jeep campaigns (road shows), crop seminars, wall paintings, displaying hoardings / putting-up stalls during festivals & in prominent locations, decorating the dealer shops with brand displays, ensuring the promotional budgets are spend for right purposes, and calculating ROI from campaigns.
Guide and mentor marketing officers .