Marketing Manager

  • Mumbai, Navi Mumbai
  • 14-24 lakh
  • 5-10 years
  • Views
  • 04 Jul 2019

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Job Title : Manager Marketing​

Location : Mumbai​

Reports to : Director - Marketing​

Supervises : NA

Preferred Industry - Pharma / OTC / Nutritional product
To develop Brand vision and strategy from the Medical/HCP standpoint and will be responsible for overall performance and profitability of portfolio whilst achieving the required share and revenue objectives
Main Duties and Functions
Developing the plans/strategy of the brand for HCPs and gaining support of top management
Leading the Innovation agenda for HCP-channel as per the Brand Strategy

Implementation of brand plans for HCPs (as agreed above), includes.
o Ensuring timely implementation of the activity calendar for HCPs

o Identifying and drawing up any corrective/reactive action required on the brand through prescription share review.
o Constant scanning of healthcare trends and implications on the brand.
o Maintaining and updating competition dossiers w.r.t spends/cost benchmarks etc.
Identify and deploy any HCP/Medical as well consumer research that may be needed on the brand

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