nsite Marketing on our Brand Stores + Market Places

ï‚· Keep track of online marketing activities on marketplaces and judiciously plan for

participation where applicable.

ï‚· Offsite Marketing Activities

ï‚· Define the Marketing campaign for all Social Media and manage Social Media

Handles

ï‚· Effectively present the brands online by engaging in relevant forums, groups, QnA

on social media and online discussion panels for Home and Automobile categories.

ï‚· Conceptualize and execute online campaigns to engage target customers through

activities such as quiz, competitions and contests.

ï‚· Ensure regular publishing of Blogs and Articles and aim to increase their

viewership

ï‚· Plan and engage in online PR activities

ï‚· Collaborate with potential stakeholders for value creation tie ups. Eg : Interior

decorators, builders

Offline Marketing Activities

ï‚· Engage in targeted offline PR campaigns to create category and brand awareness

to our potential customer segment.

ï‚· Plan and execute roadshows and events for brand and category Eg : Interior

designers, young couples

ï‚· Understand online consumer behavior across the product category and give inputs

to the design team for new product ideas.

II. KNOWLEDGE & SKILLS REQUIRED FOR THE POSITION

Key Skills:Â

ï‚· Proactive and enthusiastic with go getter attitude to get things done.

ï‚· Having strong communication skills with ability to create engaging and convincing

conversations

ï‚· Strong command over written English to create effective social media content and

represent organization on online forums

ï‚· Experience in E-commerce marketing and social media vcampaign execution

 Preferably some experience of the Home Décor segment