Drive marketing and brand building activities based on strategy defined by the leadership team.
Build detailed implementation plan based on high level strategy / direction provided, creatively resolve bottlenecks, and drive the initiatives to closure.
Own the identification, planning and execution all marketing initiatives for RoW region covering both client acquisition and client development.
These include, but not limited to, the following:
o Industry Tradeshows
o Custom / Client Roadshows & Sponsorships
o Email Direct Marketing
o Social Media Marketing
o Marketing / BD Collateral Creation
o Campaign-specific Landing Pages
o Targeted / Client-specific Newsletters
o Inside Sales Scripts / Support Collateral
o Thoughtware Content Development (With support from other teams)
o Client Case Studies, Quotes & Referrals
o Client / Partner Co-Marketing & Branding
o Client-specific Recognitions
Own the definition of success metrics for all initiatives in collaboration with all stakeholders, and drive towards achieving them.
Analyze and report program performance; provide results and recommendations for improvement and new programs.
Constantly improve program results and increase the impact of Marketing on revenue and profitability.
Propose new marketing program ideas and then secure support from internal and external stakeholders to fund and execute these programs.
Provide support for other areas of marketing as needed.
Knowledge of all facets of marketing a must.
Strong written and verbal communication skills.
Strong Microsoft Excel and PowerPoint user.
Understanding of digital marketing techniques, and integrated marketing campaigns execution.
High-level knowledge of technologies in the IT industry.
Must be able to work in an organization where resources necessary for execution do not report directly to this position.
Ability to perform ROI analysis and identify tactics for constant improvement.
Detail oriented and highly organized with the ability to handle multiple tasks simultaneously and meet deadlines.
Self-motivated with a high level of initiative and a sense of urgency.
Strong attention to detail and ability to manage multiple tasks simultaneously.