Analyzing the market, competition & conducting market research to identify opportunities, threats & key issues.
Developing marketing strategies & programs to address key issues.
Developing innovative & informative promotional programs for augmenting Field Force detailing efforts.
Controlling & monitoring expenses to maximize return on investment.
Coordinating across the Field Force and other departments to resolve various product related issues from time to time
Extensive fieldwork to understand the market, evaluate implementation of strategies and monitor key competitor activities.