1. Should be able to create a buzz around the creation of a new brand
2. Should be able to liaise with various stakeholders including startups, educational institutes (India and abroad), service partners, Incubators and accelerators globally, media
3. Should be a hands on go-getter who is passionate about marketing , marketing trends, branding, product management
4. Should have good knowledge of digital marketing
5. Will need to be able to design complete 360 degree marketing plans including ATL, BTL ect
6. Should have a proven ability of mentoring team members
7. Bonus points for having good contacts in the media
8. Ideal candidate would be from a financial services, VC / PE or software marketing background.