Marketing Head

B3 Brain Behind Brand
  • Kolkata
  • 10-13 lakh
  • 10-15 years
  • Views
  • 21 Apr 2017

  • Sales/ Business Development/ Account Management

  • Internet/ ECommerce
Job Description

- Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).

- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.

- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.

- To plan and implement local sales promotion in consultation with marketing.

- To analyze stock movement/availability

- Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.

- Regularly have commercial review with Commercial Manager for profitability and working capital including debtors.

- Have a clear focus on new channels like Institutions and Modern Trade to build Distribution, Visibility and volumes.

- Work out a training calendar for all players in the Sales Organization and implement the same.

- Work towards reduction in cost with optimum quality of product development

- Responsible for expansion of CSD sales.

Competencies/Skill sets for this job

Sales Promotion Sales Targets Sales Strategies Pricing Strategy

Job Posted By

About Organisation

B3 Brain Behind Brand