Marketing Head

toran global
  • Mumbai, Chandigarh, Mohali
  • 10-20 lakh
  • 6-15 years
  • Views
  • 03 Apr 2017

  • Sales/ Business Development/ Account Management

  • Automobile/ Auto Components
Job Description

- Create brand plans, brand positioning and go-to- market strategies

- Lead creative development and create motivating stimulus to get targeted population to take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals

(ROI and KPIs)

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Knowledge of ATL & BTL media and how to use it in brand plans

- Briefing the agency; Evaluation of creative

- Brand activation with result-orientation and time and cost ownership

- Developing Execution Plan with Roles & responsibilities

Competencies/Skill sets for this job

Sales Marketing Campaigns Creative Development Advertising

Job Posted By

About Organisation

toran global