Marketing Head

  • Mumbai
  • 25-40 lakh
  • 10-18 years
  • Views
  • 16 Apr 2018

  • Marketing

  • Pharmaceuticals/ Life Sciences/ Clinical Research
Job Description

Location- Mumbai Experience- Min 12 years Designation- Marketing Head Division- Respiratory Job Role: 1. Create & Monitor Marketing & Sales Plan to meet divisional goals in terms of top line and bottom-line (Quantitative) Organize and Conduct Annual Marketing /Brand Plans Qtr./ Month wise Break down of plans and communicate this to the Field Defining and Monitoring E&S Ratio Monthly /Quarterly Review of Reportees Define Analyse and Monitor External indicators of ORG/ SMSRC periodically to retain competitive position in the market place 2. Guide and drive key promotional / therapy campaigns to enable achievement of divisional objectives Develop KOLs and maintain customer connect for division so as to seek their insights on key promotional strategies Develop KOLs as brand ambassadors for the division through Ad Boards 3. Propose product pipeline to BU Heads for building future portfolio of the division. Manage cross function relationships with R&D/ Portfolio Team/ Packaging Team / Planning & Sourcing Team to get optimal outcomes Map competitor portfolio and suggest a fitment Provide business cases for new product proposals and ensure viability and success 4. Train and develop team members with regards to domain expertise for taking up future responsibilities in the division. Conduct brand management reviews/workshops for the team on (Comm /Brand Plans / Ideation Workshops) SWOT Analysis of Each individual team member and help him to reach his next level Develop motivational plans to reduce attrition in team Nominate team members for various development programs Develop KOLs for the team and pass it on to the team so as to support them for ratifying promotional ideas. Facilitate collaboration and trust amongst team members

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