Responsible for overall marketing in the region, aligned to business priorities and corporate agenda. Reports to the Global Head of Marketing, with dotted line to the BU Head.
Develop the marketing strategy and annual plan to help meet the specific business priorities for the region and support the overall corporate agenda for growth.
Accountable for regional marketing goals, measurement and tracking of KPIs.
Budget and quarterly operational plan to execute on the marketing priorities.
Develop appropriate strategies and tactics to drive the three primary Marketing priorities for Client
Support the corporate brand development agenda through proper messaging alignment/infusion that strengthens and projects the New Ideas, More Value global positioning of Client
Drive awareness, positioning and brand building for the verticals & horizontals relevant to the region, using all channels
360 product marketing and GTM strategies for key software products of company
Support and actively drive the Analyst relations program for the region, working closing with global AR, to leverage and positively impact the key influencer community relevant for the region.
Leverage industry bodies and associations as appropriate.
Develop & execute lead generation campaigns, using the best optimized channel mix, to support acquisition of business with targeted accounts.
Deploy integrated and digital marketing strategies as appropriate to create customer engagement through the buying cycle. Build and leverage appropriate content and thought leadership material.
Support the growth agenda with existing accounts through sharply focused ABM.
Close co-ordination with sales to ensure proper alignment and sales enablement.,
Leverage the practice organization to build thought leadership and impact these campaigns.
As part of the core marketing leadership, contribute actively to building marketing effectiveness and best practice sharing.
Team management, development & coaching.