Marketing Development Executive

i Quest Consultants
  • Mumbai, Pune, Indore, Mysore
  • 5-15 lakh
  • 7-10 years
  • Views
  • 13 Jul 2017

  • Sales/ Business Development/ Account Management

  • Chemicals/ Fertilizer/ Pesticides
Job Description

This role is primarily responsible for promoting the product and creating brand image through market development activities and farmer relationship programs. The job is also responsible for conducting trials of new/existing products and create database on MCBR for product positioning & communication

Key Accountabilities & Outcomes
Key Accountability
Main areas of accountability / key goals of the Job.
Should contain five to Seven Key Accountabilities.
Can be derived through Balanced Score Card Perspectives (Financial, Customer, Internal Process & Learning and Growth) Major Activities/ Tasks
The tasks under Key Responsibility that the Job holder is suppose to perform to achieve the business goals
Creation of brand pull for products through market development programs
Planning and monitoring of market development activities (MDA) with respect to area / district / crop / product
Conduct important MDA like crop seminar, field day, Crop Productivity Enhancement Project (CPEP), CSR activities, Mahadhan Shetkari Manch, Mahadhan Customer Day and exhibitions
Create trust among farmers / field staff in product performance based on scientific trial results - MCBR
Attend to the queries of farmers to provide solution
Organizing technical training programs for field executive
Providing farmer details for building farmer databank
Relationship building with institutes like state agricultural universities, research stations, Krishi Vigyan Kendra, marketing federations, co-operative institutes & farmers etc Coordination with universities & research institutes for trials on various technical aspects, MCBR etc.
Support zonal / area marketing team to generate agriculture business and making availability of experts to involve in farmer related programs

Monitoring and Coordination for adpro activities Coordination with Zonal Head / Area Head / dealer / institutes for providing details for inhouse magazines, literature feedback, wall painting, survey (customer satisfaction, product performance, etc ) and other adpro activities

Work Relations ( Internal and External)
Internal Relations
Main interface of the Job Holder(Working relationships with Key stakeholders/ internal customers
Other Job Holders that the Job holder have may to liaise, report or coordinate with External Relations
Main interface of the Job Holder(Working relationships with Key stakeholders/ external customers

Market Development team at Corporate Office
Advertising promotion team at Corporate Office
Sales team Agriculture Universities / National Research Centers / Krishi Vigyan Kendra / Marketing Federation / Cooperative institutes

Key Dimensions
Financial Dimensions
List the significant numerical data which will reflect the scope and scale of activities concerning this job such as budget, cost, revenue etc. People Dimensions
Mention the team size ( direct reportees only) the Job Holder would have to manage for the scope of activities concerning to this role
As per budget of Market Development Direct Reportees - Zero

What are the capabilities required by the Job Holder at this position
Specify Knowledge ( technical expertise), experience, skills, behavioral competencies, personality required
It depicts candidate profile for making hiring decision and helps incumbent profile for competency mapping
Education Qualifications / Background
State minimum qualification required by the Job Holder to work effectively on this position
B.Sc. / M. Sc. (Agriculture / Horticulture)
Relevant and Total Years of Experience
Mention years of experience required for the job
Elaborate more of the relevance / type of the job experience required by the role
7 to 10 years of work experience
Technical/Functional Expertise
Stare minimum proficiency required on specific technical or functional skills required for the Job Role
Knowledge in the field of agronomy, plant pathology, entomology, water management, extension, soil science and agriculture chemistry, plant physiology, biotechnology etc
Knowledge of laying down field trials, observations or protocols / parameters

Behavioural Competencies (List only 3- 5 specific behavioural competencies)
State behavioural competencies required to function effectively at this position
Planning & implementation skills
Interpersonal skills
Analytical and Liaisoning skills
Communication & presentation skills
Personality (List only 3- 5 specific personality characteristics)
Write personal characteristics/ personality type that is suitable to work at this job level.
Positive attitude
Result oriented
Team player

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i Quest Consultants