Role Details: 15+ years of experience for managing marketing analytics business operations with responsibilities including P&L management for marketing management & analytics.
Development of non-linear solution in the marketing management & analytics space for different industry verticals.
People management and competency development. Must have managed large team with P&L Responsibilities.
Exposure and hands on experience in Customer Segmentation, Response modeling, Chaid, Chart, Cluster analysis, regressions techniques etc.
Ideal to have MBA or Masters in Economics, Statistics, Mathematics etc- BD support by developing response to RFPs and solutions to meet client needs.
Represent marketing management function internally in joint solutions with other business units
Exposure to various industry verticals like Retails, BFSI, Consumer goods etc.
Knowledge of Statistical tools like SAS, Unica, Aprimo, Radian 6, Clara bridge etc. etc