Marketing Analyst

PERFECT PLACER
  • Delhi
  • Confidential
  • 3-5 years
  • Views
  • 29 Jun 2018

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Marketing Analyst – FMCG
Business Analysis & Reporting
Organizational level MIS and regular reports to measure the daily/weekly/monthly/annual trends
Assist VP in developing the business analysis reports & track progress on a regular basis
Functional tracking reports for Finance, Supply Chain, Regulatory Affairs and Human Resources

Secondary Tracking and Control
Monthly tracking of Stock and sales statements received from dealers
Stock and sales statements review and corrective actions
Secondary sales calculations and reporting / MIS as per monthly due date
Secondary claims provisions, master maintenance
Pricing MIS
Periodically dealer audits and reconciliations
Prepare & track the incentives basis the secondary sales data
Quarterly & annually incentive forecast/provisions.
Prepare & track the sales team performance basis the secondary sales data
Provide trends & insights on territories/businesses basis data

Incentive Calculation
Responsible for calculating quarterly, annual and /or any other incentive based on Secondary data
Forecasting
Prepare & track monthly/quarterly/annual forecasts for the businesses
Coordinate with Supply Chain for Demand Planning

Business Planning & Strategic Planning
Help prepare annual business plans for BUs and Sales team & track progress regularly
Prepare & track the Strategic Plan/incentive plans as per requirements

Market Intelligence
Conduct secondary level checks on industry-level trends and developments
Prepare regular reports on Business level developments with insights on the impact

Qualification And Experience:
1. MBA in Marketing or degree in a quantitative or business-related field required with 3–5 years of applicable experience analyzing large data sets ideally within an FMCG organization
2. Excellent communication skills
3. Advanced Excel skills and other analytical software to develop & maintain various analyses & reporting tools experience required


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PERFECT PLACER