Marcom Lead

Arthimpact Finserve Private Limited
  • Mumbai
  • Confidential
  • 6-10 years
  • Views
  • 21 Feb 2017

  • Corporate Communications, Marketing

  • Advertising/ PR/ Market Research/ Events, Internet/ ECommerce, Financial Services/ Capital Markets
Job Description

Responsible for AI’s brand, marketing & corporate communications program including strategizing, executing all communication plan including media relations, analyst relations, and special events.

Identify, develop, and evaluate marketing strategy, based on knowledge of business objectives, market characteristics, and competitive landscape. Formulate, implement and coordinate marketing activities
and policies to promote products and services. Create innovative marketing program to reach target group.

Core Experience -

1. Good knowledge of digital marketing platform preferred; hands on experience in working with multiple
marketing agencies.

2. Experience of handling consumer products preferred ; ability to create innovative content.

3. Ability to handle end to end marcom for the brand.

Preferred Skills -

Self starter, creative and enthusiast about new segments & products.

Qualification and Experience -

1. A Masters degree preferably in Mass Communication or Marketing.

2. Minimum 6 - 8 years relevant experience in a retail financial sector.

Preferred Industries - Payments & IOT, Media companies, Creative/ Communication Agencies.

About Company -

"AI Finserve (Arthimpact Finserve Private Limited) is an NBFC set up with the express purpose of doing digital lending to the bottom-of- the-pyramid customer. AI’s long-term goal is to make managing money as easy and delightful by leveraging emerging technology & product design principles. Our technology lab has been set up in the US to take advantage of the best in class technology and resources to cater to R&D; thereby delivering product uniquely developed for the Indian market."

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