Manager/ Sr Manager - Brand - Ecommerce - MICA

Pinnacle Solutions
  • Bangalore
  • Confidential
  • 5-8 years
  • Views
  • 18 Jul 2019

  • Marketing

  • Internet/ ECommerce
Job Description

Role Summary/Purpose:​

- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives


Key Responsibilities:​

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liason with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Years Experience: 5 - 8, relevant of at least 5

Required Candidate profile

Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or ecommerce companies.


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Pinnacle Solutions