Experince : 7.0 - 9.0 Year(s)
Qualification : Any Graduation, MBA
JD : Manager/Sr. Manager-Direct Marketing
Industry : A Series-B Fin-tech venture funded by the largest global investors. Led by star leadership
Key Skills : Strong experience working with associations, government agencies, companies for tie-ups etc and getting access to the right pool of audience or database for marketing purposes.
Experience in : Data Mining, Database Marketing preferred.
Experience : Prefer 7-8 years of relevant experience .
Skills & Experience :
1. Identify, steer and own overall strategy of getting access to right pool of customers for marketing purposes.
2. Deep understanding of Small-Medium Enterprise (SME) market in India must.
3. Excellent ability to access associations like CII, SIDBI, FICCI and other National and Regional Trade Associations, GST network, Mudraa scheme etc.
4. Knowledge of Marketing Campaigns Metrics - Email Marketing, SMS Marketing etc. preferred.
5. Ability to assist in executing marketing campaigns.
6. Drive long-term lead generation strategy based on database visibility
7. Experience in financial industry will be a plus
- Masters/Post-graduation will be a plus
- Good communication skills
- Flexible for local travel as and when required.