Managing online brand and product campaigns across platforms
End-to- End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
Devising strategies to drive online traffic to the site & social presence, using SEO, SEM, Real Time Bidding, PPC, Mail Marketing, Social Marketing, Display, Optimising / Refining & Re-Targeting.
Oversee the social media strategy for the company.
Channel & Objective / KPI-wise Marketing Strategy.
Discovery, Engagement & Growth Strategy.
Define & Target User Segments: interest, problems, where do they spend their time.
Focus on inbound traffic especially SEO & alliances for higher direct / organic and referral traffic
Planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Provide inputs to internal Sales, Product, Content teams.
Prior experience in news organisations and working with DMP is preferred
Proficient in Digital marketing: demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in identifying target audiences and devising digital campaigns.
Good knowledge of web analytics tools like Comscore, GA
Experience in setting up and optimising Google Adwords campaigns.
Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
Experience in optimising landing pages and user funnels.
Experience with A/B and multivariate experiments.
Up-to- date with the latest trends and best practices in online marketing and measurement.
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter)
Maintains a working knowledge of principles of SEO including meta-tags, keyword research.
Knowledgeable in the principles of Search and Social.