Manager/ Senior Manager - Brand

Pinnacle Solutions
  • Bangalore
  • Confidential
  • 5-8 years
  • Views
  • 28 Mar 2018

  • Marketing

  • Internet/ ECommerce
Job Description

Role Summary/Purpose: - Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives Key Responsibilities: - Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market.. - Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs - Work across all functions to ensure effective customer communication - Liason with and manage the Creative, Media, and PR Agencies - Manage the Media planning and buying activities - Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery. - Commission Market Research from time to time as required. - Establish and manage brand collaborations and partnerships. - Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations. Years Experience: 5 - 8, relevant of at least 5 years Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or ecommerce companies.

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Pinnacle Solutions