The Product Management function develops the product strategy. It interfaces with the sales team and conducts market research in key markets to understand the product requirements and co-ordinates with Product Development (PD) for the development of these products Important points to be consider for Key role : 1. Identify customer requirements 2. New market trends 3. Preparation of product plan 4. Pricing 5. Market Research - Behavioral competencies - Open to new ideas / Curiosity - Strategic & business orientation - Future Focus / Comfortable with Change - Creative and integrative thinker - Result orientation with execution excellence - Challenges the Status Quo - Assertive & displays drive and energy.