Manager - Product Marketing

Options India
  • Chennai
  • 10-15 lakh
  • 8-13 years
  • Views
  • 12 Apr 2017

  • Marketing

  • Automobile/ Auto Components
Job Description

- Develop solution approach for the market

- Endorse the company's brand and uphold Company reputation and image

- Responsible leadership function in projects (market launch, product development)

- Quantitatively assess market needs and set marketing strategy

- Select the product portfolio to be sold on the local market based on the global product portfolio

- Closely collaborate with Global Product Management (e.g. PMM network, product approvals, business plans, market information)

- Sales and customer training and support

- Produce and maintain market intelligence on competitors.

- Manage product life cycle on local markets (launch, growth, phase-out).

- Implement global Product Management standards and concepts in the Area

- Encourage a vital and productive atmosphere in working team

- Set prices in price books based on market prices and derive price points by channel; manage gross profit

- Foresee changes in competitive environment, identify technical trends as well as design trends and derive changes in marketing mix; manage regulatory environment in line with legal limits and company guidelines
- Project management skills and experiences

- Marketing toolbox experience

- Profound IT knowledge (Office)

- Result-orientation and entrepreneurial spirit

- Experience in international team-working

Competencies

Responsibilities for Business Results :

- All financial and operational country KPIs

- Overall results of country (Sales, Profit, Cash Flow)

- Delivering programs on time (Training, Workshops to internal teams & business partners)


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