Deliver the objectives of sales volume & value, market share, profit and in store execution and does the customer facing role for the company.
Handle annual negotiation and signature of contracts.
Plan and execute brand activation/ channel activation at store level.
Setting up events and activation of schemes to increase footfalls.
Creating long term strategies with the accounts.
Maintain long term professional and trusting relationship with each account.
Continuous team management to ensure high retention in promoters/ merchandisers.
Claim management for each account.
Collate data and prepare reports to track various parameters, example, sales efficiency, sales achievement by category and product.
Ensure merchandising is done in outlets as per Company norms,
Preparing volume forecasts and plans.
Develop distribution plan in each city/ region in coordination with the service and marketing team.
Price management with each account to ensure no channel conflict.
Provide market feedback to company leadership regarding competitive offerings.