- Strategic responsibility
Work closely with Regional and Global Media Team to embed centrally generated best practice media planning and buying guidelines, Golden Measures and standardized reporting
Educate the business as to what good to great looks like in terms of media planning and buying
Adapt central guidelines and drive compliance for local implementation in agreement with Global Categories, local Marketing Directors and local Brand Management
Contribute and collaborate in Global Media related best practice projects to provide benchmarking data and guidelines in innovative, impactful and efficient Media connections
- Operational responsibility
Markets - India, Sri Lanka, Bangladesh
Actively advise Marketing on global and local gold standard consumer media connections plans
Develop and maintain real-time accessible media knowledge sharing for all media management related insights, reporting, best-practice
Support media Procurement to deliver commercial options on value reinvestment.
Build strong relationships with Media owners to become first choice go to advertiser for initiatives
Provide timely and accurate roll-up of information for ISC.
Drive the Digital agenda with Marketing embedded Digital resource.
Media is the highest category of spend in A&P and is a business critical category due to the strong ROI expectations on this investment.
Media/Advertising competitive advantage is relevant for the business. Expertise in the media category is required; identifying the influencers, assertive trends interpretation, early risk recognition, are some of the skills and required experience needed for the role. The role will also provide expert media subject matter education for Marketing and Finance.
Media is directly related to other key categories of spend such as advertising agencies, media agencies, PR agencies, production and market research. The person in the role requires full understanding of these categories and how each impacts overall business goals.
The person in the role should have high interpersonal and team relationship skills in order to influence senior management and to establish long-term relationship with suppliers (Managing Director, CEO level). The person in the role filters the information from the outside to the inside of the organization, defines roles and supports the business in validating each supplier/category delivers as contracted.
- Digital expertise: conversant with all forms of digital formats and measurements
- Excellent communication and networking skills
- Comprehension and working experience of media planning (- Connections planning- ) to assist brand teams and identify media opportunities for brands
- Comprehension of media buying
- Develops initiatives and can work independently but collaboratively
- Fluent in English both written and spoken mandatory
- Practical experience in cross-cultural, international team collaboration a benefit