Manager Market Research

toran global
  • Mumbai
  • Confidential
  • 4-9 years
  • Views
  • 25 Jul 2019

  • Business Analytics

  • Automobile/ Auto Components
Job Description

Company: Auto & farm Sector
Location: Mumbai
Position: Manager Market Research

Job Profile:​

- Preparing research briefs in consultation with brand managers​

- Recommend the appropriate approach & agency partners for research projects based on relevant experience and​ cost efficiencies​

- Understand research requirements & propose the optimum research methodology in consultation with the research agency

- Recommend action plans for the brand post completion of the research along with the brand manager

- Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc.

- Coordinate with the Corporate team to facilitate the annual CaPS study for all brands

- Participate in & guide consumer insighting activities within the brand team

- Conduct learning sessions on research within the brand team

- Manage relationships with external agency partners

Work closely with product planning to finalize proposals for clinics on new products under development.

Functional Skills :

- Excellent knowledge of Qualitative research techniques, with some knowledge of Quantitative researches as well

- Should know about different projective techniques and its application in different kind of projects 

Business focus

- Good knowledge of automotive industry will be a Big Plus

- Strong negotiation skills

Planning Skills

- Ensures alignment of all internal and external stakeholders

- Strong systems and process orientation

Networking & Influencing skills

- Interpersonal skills - ability to relate with people

- High on initiative & advocacy

Leadership Skills

- Gives/sets clear direction as voice of the consumer

- Has visible energy and is able to charge/enthuse people around him/ her.

Perks and Benefits 


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toran global