• Mumbai
  • 10-15 lakh
  • 4-9 years
  • Views
  • 15 Mar 2017

  • Marketing

  • IT/ Technology - Software/ Services
Job Description

- Manager - Brand Alliances & Sponsorship will be responsible for developing strategic brand alliances and partnerships for the branded. Managing key accounts/partners through their entire life cycle.

- The goals include enhancing the brand's image, driving excitement, engagement and loyalty for members and generating revenue.

- Understand the brand and business objectives and identify suitable brands and strategic partners to on-board including (but not limited to) the following :

- Event specific sponsors

- Luxury brands from a wide range of industries including automobile, technology, fashion and travel for special offers, first looks and display opportunities

- Luxury companies that offer bespoke and one-of-a-kind services

- Structure and negotiate barters and commercial agreements with brands and strategic partners

- Maximize revenue generation from alliances, partnerships and sponsorship's

- Develop and drive activation plans that are fully integrated: CRM, PR, brand/operations, brand marketing, and e-commerce

- Develop and share a quarterly plan to the Marketing Head/Business Head

- Develop and share weekly and monthly MIS reports with the Marketing Head/Business Head

- Stay updated with current trends to source new and innovative partnerships and tie-ups on an on-going basis .

Competencies/Skill sets for this job

Brand Marketing Brand Alliances Managing Key Accounts Tie-ups

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