Manager - Growth Marketing

Kelly Services India Pvt. Ltd.
  • Bangalore
  • Confidential
  • 3-6 years
  • Views
  • 23 Jul 2018

  • Marketing

  • Advertising/ PR/ Market Research/ Events
Job Description

- Obsess over the funnel and set concrete goals to improve on-boarding engagement and retention. - Define, pilot, and rapidly iterate customer-facing email activation and retention marketing strategies, from marketing strategy, to creative concepting, to deliverability, and KPI reporting. - Partner with internal and external leaders (creative, site merchandising, engineering, acquisition marketing, and senior management) to deliver on cross-functional email projects with tight timelines, tight budgets, high visibility, and very material impact. - Analyze marketing, transactional, and life-cycle customer email behavior data to report on effectiveness of existing initiatives and identify new opportunities. - Drive the development and testing of approaches to deliver relevant, inspiring marketing campaigns to consumers that drive meaningful business growth. - Leverage technology and analytics to enhance business goals; identify areas for improvement and drive implementation. - Develop talent within the organization, ultimately managing analyst(s) to support email goals.

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About Organisation

Kelly Services India Pvt. Ltd.