Media planning and buying for digital advertising to meet marketing/ business objectives
Plan and lead the direction of internet marketing initiatives through strategy and implementation across all marketing channels/activities: SEO (Google Web Master& Analytics), SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Paid Campaigns, etc.
Develop and execute strategy & road-map for digital campaigns.
Instrumental in identifying conversion points and user funnels as per analytical tools. Also optimize marketing spend based on data and assess performance against goals (ROI and KPIs).
Devise strategies to drive online traffic to the company website
Review technologies and explore emerging trends in the digital landscape and technology to find ways to more effectively deliver the business objectives.
Focus on client acquisition through digital marketing
Work with the Business SBUs to plan and implement all digital campaign collateral while keeping in mind consistency and alignment with brand guidelines
Coordinate with internal and external teams to develop digital communications as per brief
Work with analytics tools and 3rd party providers to spot trends, predict behaviors and devise outreach and performance strategies accordingly.