Manager - Digital Marketing (Content)- Fastest Growing Insurance

ProEdge Services
  • Delhi, delhi
  • Confidential
  • 4-9 years
  • Views
  • 18 Dec 2018

  • Marketing

  • Insurance
Job Description

  • Media planning and buying for digital advertising to meet marketing/ business objectives
  • Plan and lead the direction of internet marketing initiatives through strategy and implementation across all marketing channels/activities: SEO (Google Web Master& Analytics), SEM, Social Media, Email Marketing, Affiliate Marketing, Display Ads, Retargeting, Paid Campaigns, etc.
  • Develop and execute strategy & road-map for digital campaigns.
  • Instrumental in identifying conversion points and user funnels as per analytical tools. Also optimize marketing spend based on data and assess performance against goals (ROI and KPIs).
  • Devise strategies to drive online traffic to the company website
  • Review technologies and explore emerging trends in the digital landscape and technology to find ways to more effectively deliver the business objectives.
  • Focus on client acquisition through digital marketing
  • Work with the Business SBUs to plan and implement all digital campaign collateral while keeping in mind consistency and alignment with brand guidelines
  • Coordinate with internal and external teams to develop digital communications as per brief
  • Work with analytics tools and 3rd party providers to spot trends, predict behaviors and devise outreach and performance strategies accordingly.

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ProEdge Services