Manager - Consumer Insights

toran global
  • Mumbai
  • Confidential
  • 6-9 years
  • Views
  • 19 Jul 2018

  • Sales & Marketing

  • Automobile/ Auto Components
Job Description

- Prepare research briefs in consultation with brand managers - Recommend the appropriate agency partner for research projects based on relevant experience and cost efficiencies - Understand research requirements & propose the optimum research methodology in consultation with the research agency - Recommend action plans for the brand post completion of the research along with the brand manager - Manage internal online and telephonic satisfaction surveys for loyalty programs, events, etc. - Coordinate with the Corporate team to facilitate the annual CaPS study for all brands - Participate in & guide consumer insighting activities within the brand team - Conduct learning sessions on research within the brand team - Manage relationships with external agency partners - Knowledge of conducting Auto clinics on new products under development Functional Skills : - Excellent knowledge of both Quantitative & Qualitative research techniques - Analytical bend of mind Business focus : - Good knowledge of automotive industry will be a Big Plus - Strong negotiation skills Planning Skills : - Ensures alignment of all internal and external stakeholders - Strong systems and process orientation

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toran global