Manager/ Assistant Manager - Digital Marketing

Crescendo Global Services
  • Ludhiana
  • Confidential
  • 4-8 years
  • Views
  • 06 Apr 2018

  • Marketing

  • Recruitment/ Staffing
Job Description

Someone who thrives on working in complex and challenging environment of a rapidly evolving business. Being a Digital Marketer you will be responsible for developing marketing strategies . Establishing, maintaining and optimizing scalable processes that ensure best Digital Marketing practices in campaign and lead management across all Crescendo Group Companies. Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, engaging landing pages and problem-solving content. Optimizing marketing automation and lead nurturing processes across all Crescendo Group International companies. Identifying various KPI across different marketing channels, tracking and reporting ROI to concerned internal stakeholders. Conducting actionable marketing research to plan and develop Digital Marketing strategies relevant to each of the Crescendo Group International companies. Recommending an appropriate budget based on past performance for Digital marketing campaigns across search, mobile and video. Managing all social media platforms and monitoring their performance. Collaborating with internal and external stakeholders to ensure successful execution of digital marketing strategies. Managing and collaborating with vendors to develop innovative digital assets, copy, and content for all Crescendo Group International companies. Does this sound like you? Brand Awareness. Social Engagement. Lead Generation. You are a Marketer at heart, and now you are ready to bring your passion and skills to our growing Talent Acquisition team and pioneer a new position in Recruitment Marketing. Unlike traditional marketing, you wont be promoting our products you will be promoting the value of working for our company to help us attract great candidates who fit our culture and can support our mission. You have a gift for storytelling, and know how to reach and engage your audience on a human level through search, social, mobile, text and email. You think strategically about channels and messaging, roll up your sleeves to execute campaigns and programs, and track and measure everything. If you would love to help us tell our story and build a great company, wed love to meet you! The skills youll need: You understand that an employer brand is more than a logo, and know how to communicate the value prop of working at our company both authentically and transparently You can teach and empower recruiters on how to tell our story effectively to attract and nurture candidates You develop a deep understanding of your target audience to ensure your messaging hits home Youve organized campaigns, programs and events from strategy to execution that build brand awareness and generate qualified leads You live on social media, and can attract followers and keep them engaged Youve created and managed mobile-first websites, and can leverage Google Analytics to optimize the candidate experience and increase CTA conversions Youve built a pipeline / database of leads who read your texts, open your emails and respond to your content You cant live without marketing automation / CRM, and love to try new technology that can improve your processes and results You track, measure and analyze everything from top to bottom of the funnel, test to know whats working and whats not, and jump in to try new tactics, fail and learn Youre curious, resourceful, a self-starter, a creative problem solver, an organized project manager and a team player who can also do it all yourself without needing a lot of resources or budget You collaborate across Talent Acquisition, partner with Marketing, support Business Units and work with external agencies and vendors to make big things happen Youve had a career in Recruiting, Human Resources, Marketing or Advertising, and now youre ready to become a Recruitment Marketer Additionally: Masters Degree in Marketing, Business Management or related discipline in local universities 4-8 years of experience working in a digital marketing role Strong track record working in Digital Marketing campaigns Solid experience in website management, interactive commerce, social media, brand development and content management Hands on knowledge in HTML, CSS and jQuery Hands on knowledge of graphics manipulation with Canva, Photoshop, Corel Draw, etc. is an advantage Proficient in SEO, SEM and Google Analytics. Experience working with WordPress or any other CMS platform A team player who loves to collaborate with cross-functional and regional teams What's on Offer If you are an individual who is looking to build something extraordinary and have a good drive and self-motivation which is bordering on entrepreneurial; this is the place for you. An absolutely action packed, fun and demanding workplace lets us thrive in a team based environment with passion, fun, pride and team work as our core values.  We offer you career opportunities to challenge, develop and exceed your aspirations with training and development throughout your career.  Life is never dull at Crescendo as there is always something to learn, constantly pushing you to develop your skills and take on the next exciting challenge.


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Crescendo Global Services