ypical activities include analytical recommendation on product and proposition, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for asset portfolios.
The work would primarily involve the use of customer data and application of statistical tools and techniques to achieve following :
Develop inferences and insights around customer behavior and profitable growth scenarios
Design and develop marketing strategies across the customer lifecycle from acquisition to attrition management including customer contact management strategies.
Monitor portfolio profitability & other key performance indicators in order to recommend strategies that align with business objectives for profitable growth.
Asset and liability management and pricing.
Provide thought leadership on product development across all products Cards, Loans, Mortgages and Liabilities and assess the impact of changes in pricing and marketing programs on business profitability
Provide subject matter expertise in at least one of the marketing concepts Balance Transfers, Product Upgrades, Supplementary Cards, Flow of Funds, Deposit Pricing Simulations, Originations, Retention, etc.
Lead analytical projects for some countries within ASP region for a single product or function
Drive business benefits through self-initiated projects
Develop hypotheses about customer behaviour and profitable growth scenarios and apply the right mix of qualitative and quantitative research techniques to identify causes and solutions
Develop analytical models to assess the impact of changes to pricing, promotions, programs and products on marketing programs and on business profitability
Develop program initiatives utilizing segmentation strategies based on customer behaviours, business drivers and economics, competitive environment and past program results
Benchmark, communicate and track program results against plan