Role : Lead Digital Marketing
Experience . 4-8 Yrs
Location: NOIDA / Gurgaon
Brief Role & Profile-
- Min 4+ yrs. Exp in driving Inbound marketing using Digital strategies including SEO, SMM, PPC,
- Plan & Execute Web, SEO/SEM, Marketing Database, Email Campaigns, Social Media and Display Advertising Campaigns.
- Design, Build & maintain Groups Social Media presence
- Manage all digital marketing vendor relationships, contracts and negotiations .
- Measure reports of all digital campaigns
- Manage day-to-day digital marketing programs, campaigns and processes
- Track in the development of digital marketing plans, programs and scope of services
- Defining goals and KPI's for digital Marketing, Reports and Matrix Driven.
- Content Marketing, Analytics & Email Automation.
- Create and manage link building strategies, content marketing strategies, and social media presence.
- Maximize ROI for PPC campaigns by identifying optimized keywords & territories to drive lead generation & growth
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of Ad Serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Good in measuring performance of campaigns through tools like A/B Testing, Heat Maps Webmaster.
- Must have demonstrable record of achieving leads & traffic in current / past projects.
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Sound Communication Skills [US/ UK/ Australian English will be Plus.