Should be from Tier 1 B Schools Should be from FMCG/Durables/F&B/eComms About the role: - Driving strategy, planning and execution of the consumer marketing agenda and strengthen brand identity and communication for a business of Media and entertainment Conglomerate. Key Responsibilities: - Design and implement consumer marketing (Communication, Strategic and Brand) plan for for a business of Media and entertainment Conglomerate. - Driving brand communication, ATL marketing and ATL media planning & PR for all brand initiatives. - Planning and budgetary controls for all consumer & brand marketing initiatives - Drive subscriber growth through clutter-breaking consumer marketing campaigns. - Design, conduct, and analyze consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness.