Innovation Planning Manager

Avtar Career Creators
  • Bangalore
  • 10-15 lakh
  • 2-7 years
  • Views
  • 02 Mar 2017

  • Sales/ Business Development/ Account Management

  • FMCG/ Foods/ Beverages
Job Description

Experience with a wide variety of primary research methodologies in both qualitative and quantitative approaches Extensive experience across product categories, specifically CPG (consumer packaged goods)trends Ability to study consumer lifestyle, consumer-category relationships to identify emerging consumer and cultural trends Ability to apply statistical and other multivariate analyses Proficient with MS Office and statistical packages such as SPSS Strong communication skills in writing, speaking and presentingQualification

Can see patterns in data Is excited to study and interact with consumers in their cultural setting to be able to generate culturally relevant insights Very curious in nature, wanting to understand the whys Is creative with numbers and also comfortable in interacting with consumers and shoppers Is Well versed with statistical tools and techniquesPosition


Deliver true consumer insights on innovation projects by using both primary and secondary research to drive the innovation business Responsible for jointly developing the strategy for innovations along with the innovation marketing teamWork with cultural experts to be abreast with popular culture references, trends and its implications such that it can be leveraged by brands to establish the role that brands/ innovations will play in the culture Define problems, collect information, establish facts and draw valid conclusions to drive insights Act as a bridge between smart strategic thinking and great creative solutions Keep abreast of developments within the clients industry and pass on this knowledge to the rest of the team Contribute to ongoing thought leadership initiatives based on consumer insights skills.

Develop a deep understanding of consumers, trade and markets in India across categories, and be the consumer insights and knowledge champion Have a flair for exploratory, evaluation and diagnostics research design, methodologies and when to use what and identifying the right research agency to undertake a particular research Identify areas for research and manage all market research initiatives, both qualitative and quantitative with the optimum utilization of time and budget Identify suitable research agencies, oversee the research activities, collate field data, define logical cuts and check the sanity of the information provided Responsible for contributing to the development and application of best practices for consumer and market Insights within Define the data needs with input from stakeholders and then work closely with the innovation team as well as with the suppliers on ensuring high quality deliverables, reporting and analysis Responsible for innovation planning by partnering with the creative agencies to develop sharp insights and translating those into compelling concepts Develop questionnaires, analyse and interpret data collected, develop presentations and make recommendations based on findings of the research Contribute to the development and application of Best Practices for Consumer and Market Insights within Monitor and evaluate (M&E) the Innovation KPIs to assess the market-impact of specific innovation projects.


Competencies/Skill sets for this job

Brands Statistical Research Design Spss Marketing

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Avtar Career Creators