1. Conceptualization and execution of the brand and communications strategy.
2. Establishing interface with the external agencies including Advertising, Media Buying, Outdoors, Retail– POP development, Events & Promotions, Vendors for timely product rollout and deliveries.
3. Prepare marketing plan, Track Budget, Budget Estimation, Budget approval, Vendor selection, Monitor competitors’ marketing activities.
4. Budgeting for the plan by collecting the various costs involved and performing the Budget allocation
5. Ensure maximum brand visibility and capture optimum market shares.
6. Create cost-effective Vendor Base for different marketing activities.
7. Planning and launch of scheme, product & loyalty program along with the corporate team.