Key Responsibilities :
- To develop a suitable marketing strategy and action plan for the area - consistent with the share and volume objectives of the business.
- To encompass ATL & BTL strategies for both domestic & international brands.
- Head responsibility to manage and monitor Trade Marketing Investments as well as initiate execution.
- Prepare trade promotion plans with main customers.
- Coordinate communication of price, product and pack changes.
- Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
- Coordinate media placements, public relation programs, host events, food shows and participate in all community events. Sales Promotion and Planning.