Head - Sales & Marketing

Staffio HR
  • Mumbai
  • Confidential
  • 15-20 years
  • Views
  • 21 Feb 2018

  • Marketing

  • Advertising/ PR/ Market Research/ Events
Job Description

15-20 Years of experience in the field of Market intelligence & Product Pricing - Preferred: Talents from PVC pipes, Bath fittings, Ply, paints, ceramic tiles, Distribution channel selection - Responsible for planning, development and implementation of the Organization's marketing strategies, marketing communications. - Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the local market. - Development and maintenance of network - Liaison with end users. - Framing of marketing plan - Responsible for increasing market share of the product basket - Responsible for increasing profit by framing judicious production, pricing and sales policies to cater to newer markets and to existing markets. Sales Planning : - Assess market demand and prepare annual, quarterly and monthly sales targets. - Provide inputs to Board for long-term strategic planning. - Develop the annual sales plan and a marketing strategy with inputs and approval. - To outline sales targets, pricing strategy, product mix, geographical mix, seasonal mix. - Ensure availability of adequate resources to support performance. - Provide inputs to Top Management for annual product portfolio review. - Growth in sales from existing customers/markets & opening up of new customers/markets. Customer Development : - Monitor timely delivery to the customer. - Resolve customer complaints regarding sales and service. - Monitor customer preferences to determine the focus of sales efforts. Operational Role : - Direct and coordinate activities involving sales of manufactured and traded products. - Ensure sales of complete range of value added products. - Collect sales/market data on a regular basis. - Forecast sales and determine profitability through review of operational records and reports. - Ensure recovery of outstanding dues from customers. - Obtain feedback on the quality of products and service and convey the same internally. Dealer Management: - Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business. - Visit dealers to stimulate interest in establishment or expansion of leasing programs. - Disseminate the price schedules and discount rates. - Monitor customer attrition and plan customer retention strategies. - Relationship building with key customer accounts. Market Intelligence & Product Pricing: - Aggregate market intelligence for existing product range (product wise) - New plans & recommendations. - Identify relevant pricing trends in the market and of key competitors. - Obtain Market Share Information. - Give recommendations to Top Management for product wise pricing. - Identify customer needs and ideas for product development. - Marketing & Promotional Activities

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Talent Evangelist

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Staffio HR