A new consumer company in personal care products. Being set up by vastly experienced successful professionals across businesses, including in the consumer and VC space. In early stages of product and organisational development. Creating unique, differentiated products for urban women. Will market products only through digital. The company intends to also have its creative function in-house, which will be working under the marketing function. Looking for a marketing head, who would be excited in creating a completely new brand.
POSITION DESCRIPTION :
Oversee the complete marketing function using online marketing strategies. Build brand from inception - concept, research, packaging, product, varianting, pricing, marketing communications, using appropriate digital tools and media. Ranging from performance, search, video, content, analytics, research etc. Own top-line target for online sales across all product categories. Create innovative and effective online marketing strategies and execute them flawlessly with the help of a team, which she/he will build. Work with internal stakeholders – leadership, creative, design, research, R&D, sales, planning, procurement, supply chain management, etc. to create online-specific policies for seamless transactions within a robust framework. Manage partner expectations with respect to timelines, product features & quality, profitability, customer acceptance, etc. Contribute to organization building. Will get an opportunity to work with highly seasoned and successful venture capitalists and business leaders.
HIRING PROFILE :
Top tier MBA with 11-13 years in marketing of personal care products. Deep and first-hand experience of brand building using digital marketing extensively. At least 7 years in digital marketing. Extensive knowledge and successful track record of brand development and launching personal products, aimed at women. Interested in, and believe in creating a brand from scratch, predominantly using digital media. Have deep exposure to creative development. strategy, digital marketing, digital media, analytics, promotional activities, merchandising, product and customer segmentation. Be able to build a marketing and an in-house creative team. May come from a personal product company's online business or an e-commerce company in a personal fast moving consumer products or an online marketing company. Possess an understanding of both offline and online product marketing. Entrepreneurial, leadership, communication, negotiation, networking, problem-solving and decision making capabilities of a superior order.