Head - Marketing

toran global
  • Vadodara
  • Confidential
  • 13-15 years
  • Views
  • 02 Apr 2018

  • Marketing

  • Automobile/ Auto Components
Job Description

We have an urgent opening for Marketing Head - Pan India with leading tractor organization Job Purpose: We are looking for an experienced Brand manager for a tractor organization, passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and you will generate strategies that will establish the brand reputation, improve customer experience and drive growth, Key Responsibilities: - Create brand plans, brand positioning and go-to- market strategies - Lead creative development and create motivating stimulus to get targeted population to take action - Establish performance specifications, cost and price parameters, market applications and sales estimates - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) - Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues - Oversee marketing and advertising activities to ensure consistency with product line strategy - Knowledge of ATL & BTL media and how to use it in brand plans - Briefing the agency; Evaluation of creative - Brand activation with result-orientation and time and cost ownership - Developing Execution Plan with Roles & responsibilities

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toran global