Head - Digital Marketing & Strategy

  • Bangalore, Hyderabad
  • 15-20 lakh
  • 8-12 years
  • Views
  • 13 Oct 2016

  • Marketing

  • IT/ Technology - Software/ Services
Job Description


You formulate the marketing strategy, architect agile tools and processes, design solutions and scalable proof of concepts

You lead the branding work related towards internal and external audiences (architecture and implementation)

You interface with the internal and customer facing marketing groups to create synergies

You drive Marketing thinking in the entire organisation

You drive the entire offline and online communication agenda

You monitor and evaluate marketing results through deep analytics and metrix


Broad Marketing experience: deep knowledge and distinct track record of different aspects of traditional and digital marketing e.g. strategy and concept design, branding, promotion/perception management, communication and analytics

Digital savvyness: you have deep knowledge and active skills in the digital space.

Design thinking: you have the ability to think out of the box, to engage in deep listening and deep analytics and proven expertise to come up with extraordinary solutions.

Program management: you have proven expertise in handling complex end2end projects and have the ability to follow-through the program lifecycle: strategy, planning, kick-off, implementation, progress and post mortem. You have attention for detail as well as the big picture.


You are able to get consensus and collaboration across multiple parts of this organization, able to explain complex concepts in layman's language, able to generate enthusiasm, able to communicate with all levels of management and staff.

You can establish straightforward, productive relationships; you treat all individuals with fairness and respect, you demonstrate sensitivity for cultural and gender differences, you show great drive and commitment to the organization s mission and inspire others.

You maintain high standards of personal integrity.

Client Orientation: you are passionate about customers in a superior fashion, understand clients' needs and concerns, respond promptly and effectively to client needs and customizes services and products as appropriate

Drive for Results: you have a strong bias for action and make things happen, you are proactive, balance "analysis" with "doing", set very high standards for self and commit to organizational goals


You are a team player. You collaborate with others in your own unit and across boundaries, acknowledge others' contributions, work effectively with individuals of different culture and gender. You are thrilled to support other and seek help as needed.

You gain support and commitment from others even without formal authority and promote collaboration and facilitating teamwork across organizational boundaries.

Learning and knowledge sharing: you are constantly looking to improve yourself and are open to new ideas, share your knowledge, apply knowledge in your daily work and build partnerships

Strategic approach, Analytical Thinking and Decisive Judgment: you analyze issues and problems systematically, gather broad and balanced input, draw sound conclusions, design strategic direction and translate conclusions into timely decisions and actions.

Basic Requirements

Ability to think strategically to impact business outcomes and create strategic roadmaps

10+ years of experience in marketing, strategy or business consulting roles, a mix is prefered

5+ years of experience in online marketing

Strong leadership, entrepreneurial and execution skills

Strong project management and communication skills

Strong analytical skills, numerical skills

Extremely strong intellectual curiosity

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