Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.
Identify target customer segments in the formulation of customer acquisition strategies.
Test new venues for customer and lead generation.
Develop Marketing strategies that ensure customer base growth with profitable returns.
Seek out new partnerships for Co-Marketing opportunities.
Manage a team of Marketing professionals and Data Analysts.
Manage Marketing Budget across various online and offline marketing activities.
Developing the overall marketing and communications strategy in association with the strategic initiatives head; implementing the strategy by leveraging effective advertising, communications & promotional campaigns through suitable marketing channels to drive brand building.
Key Working Relationships - Internal Corporate Team
Head Strategic Initiatives- To suggest appropriate Products and Marketing strategy
Top management Team- To review implementation of marketing initiatives
Business Heads, Zonal Heads- To take inputs for design of Market initiatives
Regional and Branch Heads- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives
Field staff- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives
Key Working Relationships - External
Industry Bodies- Brand building, Business Intelligence & Personal Development
Vendors- Selection and negotiation, onboarding and supervising delivery as per laid down standards
Customers - CRM, Customer insights, providing strategic inputs to Zone and Corporate, gaining customer insights
Community Development: Leading and managing the branding merchandising support efforts for all Jana Centers
Ensuring the organization corporate brand and positioning is in line with the overall organization vision and strategy.
Leading the creation, development and implementation of the product marketing for retail and enterprise products
Cost Management: Preparing the annual marketing budget and managing it in a cost effective manner
Customer - Creating Brand Awareness
Ensuring effective identification platforms for branding and promotion initiatives.
Defining and implementing the digital and social marketing strategy for JFS