Head - Content Strategy & Development

Pinnacle Solutions
  • Delhi, Gurgaon
  • 15-25 lakh
  • 11-15 years
  • Views
  • 30 Jun 2017

  • Media Planning/ Buying

  • Internet/ ECommerce
Job Description

- Striving for excellence : Exhibits drive, commitment and energy towards achieving excellence

- Entrepreneurial mind-set : Works proactively, takes calculated risks, independent thinking and decision making

- Team effectiveness : Working in and leading a team as required by the role to achieve common goals

Key deliverable :

- Ensure content becomes an effective means to acquire, engage and retain users, and generate significant word-of-mouth and share ability on social media a target oriented approach is a must (user engagement, retention, organic growth)

- Develop a differentiated content strategy with strong emphasis on visual content. Continuous evolvement of strategy based on user feedback and competitor's reactions is a must

- Owns the content calendar and ensures this is delivered through a combination of sources - in-house team, influencers, brands and users, within agreed budgets

- Develop and monitor analytic to track what content is working, analyze gaps and incorporate learning into content calendar

- Develop relationships and collaborate with influencers, brands and top users to create innovative content

- Develop and implement creative ideas for marketing/PR campaigns (requires close coordination with the marketing team)

Competencies/Skill sets for this job

Marketing Pr Content Strategy Strategydevelopment

Job Posted By

About Organisation

Pinnacle Solutions