General Manager - Marketing & Communication

ProEdge Services
  • Noida
  • Confidential
  • 14-19 years
  • Views
  • 12 Sep 2018

  • Marketing

  • Construction/ Real Estate
Job Description

Reporting To: Chief Sales & Marketing Responsibilities: - Design and execute an organizational branding strategy and project level marketing plans Drive planning, budgeting and monitoring of ATL, BTL/Digital marketing spends Institute decision frameworks to optimize marketing spends and maximize ROI Drive creation of marketing and promotional materials in line with the marketing objective Create company literature and other forms of communication Conceptualize, Design and launch marketing campaigns Creating an opportunity for collaborative marketing and event tie-ups Supervising External and internal communication with stakeholders - Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content Identify, develop and execute communications strategy for key media contacts and customer references. - Conduct extensive media outreach and Initiate PR relations with Press and magazine A coordinate conference, trade shows, and press interviews Conceptualizing, planning and implementing a comprehensive Marketing strategy to support Sales and Business development Developing Communications Budget & implementation. Planning and execution of domestic and international marketing initiatives Negotiate contracts with marketing partners to manage product promotion Strategize Media planning of various media vehicles Agency recruitment and media briefing Background Graduate from a top MBA institution- Preferably with an FMCG or Consumer Durables background - Minimum 10 years of experience in core marketing A self-driven person with high level of enthusiasm

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ProEdge Services