Candidate must be currently working in a Consumer Durables, IT, Telecom company. Please don't apply if you don't have consumer durables marketing experience.
? Planning, Budgeting & Implementation: Plan & implement various product planning, contents & services partnership, marketing communication strategy, ATL, BTL activities based on the on budget on monthly/Yearly basis
? Ensure that marketing activities are in line with sales & business needs for Brand & all business divisions
? External communication: Planning & implementation of media strategy to successfully establish & grow positioning w.r.t. brand & products
? Plan & implementation of consumer connect activities i.e. consumer launches ,survey & social media engagements, Cover stories, feature articles , product reviews ,product placements, executive interviews, CSR activities & grow brand leadership.
? End to end Media Relationship management including acting’s as SPOC person for Brand
? Conduct effective and accurate market research and apply this information to increase market share
? TVC & Celebrity management: End to end experience in promoting products, services & brand through TVC and celebrity engagement & management
? Digital PR: Effective use & engagement of various channels of social media & bloggers community & close coordination with digital marketing team.
? Product /Services Launches : End to end responsible for launch of any product /services either in country or internationally ,identification of relevant media, pre and post event follow up