Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business Primary Responsibilities Create email marketing campaigns to promote products or services. Generating Leads for Business Development for SEO / SMO, Mobile Applications, Website Development. Ensure marketing message is conveyed clearly and delivered properly to prospects. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Review messages for brevity. Send messages to those who have opted in for messages. Ensure messages are mobile- friendly. Create database of emails for lead generation.