Digital Strategist

Aastha HR Solutions
  • Bangalore, Gurgaon
  • 10-15 lakh
  • 4-10 years
  • Views
  • 26 Dec 2019

  • PR/ Public Relations

  • Advertising/ PR/ Market Research/ Events
Job Description

Core responsibilities include:
• Responsible for providing and analysing all data associated with branded digital campaigns
• Leads digital measurement strategy for custom branded content, and standard media ads (pre-roll, display) to ensure maximum audience reach and monetization.
• Generates required campaign reports on monthly, weekly and/or hourly-bases (depending on client-seller needs)
• Delivers all end-of-campaign wrap report data, including insights and analysis
• Runs, manages and maintains any paid social campaigns – must understand audience targeting across social
• Actively deliver research trend reports that could impact business
• Develop and deliver advertising and media related research insights including audience profiles and trend, engagement metrics, competitor, market and industry intelligence.
• Has a deep understanding audience patterns on social platforms (including mobile apps and games) in order to make suggestions for optimizing campaigns
• Collaborates with campaign activation team to ensure KPIs are correctly measured and assist in post-campaign reporting by providing the analytics for every on-air and digital integration program
• Deep understanding of, the always-changing, Video and Social platform advertising opportunities (Twitter, Facebook, Instagram, YouTube, Snapchat)
• Incorporate innovative and best-in-class strategies to package and sell EDN digital, mobile/gaming content, app, social and video assets.
• Maintains data associated with all case studies
• Maintains deep understanding of competitors and digital industry trends
• Supports fellow Activations Teammates and available for ad hoc activations needs, with ultimate team goal to always activate flawlessly
• Partner with Sales in pre-sales engagement work including developing proposals and campaign strategies that tie tightly with each client.
• Drive established goals across relevant KPIs and balance business yield focused with client desired metrics.
• Create, test, and optimize advertising creative and copy across advertising channels
• Limited travel to sales / client offices or events may be required
The ideal candidate should:
• 8+ years’ experience in digital & integrated marketing
• Proven people management, team and leadership skills
• Advanced conflict-resolution and negotiation skills
• Must be able to work independently, handle multiple projects to completion in a fast-paced environment, and negotiate and collaborate effectively at an advanced level
• Strong integrated marketing communications and management skills including research, analysis and strategy
• Strong interpersonal communication skills - ability to present at all levels of the organization and a positive public representative
• Knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, etc.) and how they can be deployed in different scenarios
• Should have strong understanding of interactive strategy, design, production and project management as well as tactics to leverage social media
• Proven ability to solution sell and track record for closing digital business
• Success in presenting strategic solutions and POVs that demonstrate thought leadership, and engage across social media
• Design and execute digital marketing campaign strategies custom tailored for various Brands and its talent, ensuring that audiences are aligned with top business priorities and goals, including: CRM, revenue, interest, awareness, loyalty and satisfaction
• Support strategic business objectives by infusing digital recommendations into broader marketing plans
• Develop and distribute thought leadership across digital disciplines.
• Build and project manage, when needed, website, micro-sites and splash pages with various vendors.
• Build impactful social influencer marketing programs.
What We Believe In:
• Deliver Wow Through Service
• Embrace and Drive Positive Change
• Create Fun and a Little Quirky
• Be Adventurous, inspired and Open-Minded
• Pursue development and Learning
• Build Open and Honest Relationships with Communication
• Build a Positive Team and Family Spirit
• Do More with Less
• Be Passionate and Determined
• Be Humble

Competencies/Skill sets for this job

Digital Strategist Social Media Digital Campaigns

Job Posted By

Business Development Manager

About Organisation

Aastha HR Solutions